Conjoint analysis, grip on client behaviour

The customer decides. But why does a consumer make a certain choice?
What are the tradeoffs? And ultimately, what gives him the most satisfaction?

Conjoint analysis measures, analyzes and predicts the effects of planned product changes or introductions on market share, revenue and profit. Arenoe Marketing Intelligence is an expert in conjoint analysis and, with a clear offer, enables organizations to get a grip on the complex choice behavior of customers.


With years of experience in specific sectors, Arenoe Marketing Intelligence - as one of the few experts in the Netherlands - is able to deliver highly advanced conjoint applications. For almost every conceivable choice situation there is a solution.


All solutions by Arenoe Marketing Intelligence are based on published scientific methods. As a result, models and procedures are proven effective, also in practice.